We rebranded iwoca in collaboration with Quim Marin Studio.
iwoca was created to help small businesses open doors to new opportunities. They want this to be the first thing their customers see, so we created new branding based around this concept.
Sabina Chipară helped us to design Aesop, a custom-made typography for iwoca. The features of iwoca's logotype were used as the base of the typography, however, it is slightly narrower in order to accommodate more text on narrower displays.
For the visual language, we deconstructed shapes from the negative spaces of the logo characters.
The visuals reflect how accessible and personal the process of getting a business loan is with iwoca.
To expand on the personal element, iwoca were influenced by the work of Wassily Kandinsky. Inspired by his compositions we articulated a sense of space and placement.